Catching up…

Well, a month between posts is not what I had in mind for this blog, but it’s been a pretty busy month.  I’ve done a few commercial jobs, shot a wedding with a friend and moved into a new house.  I’d say it has been busy!

Settling in to the new place has been exciting.  We’ve moved to Skippack, PA, a nice little artsy town with many small shops and restaurants.  Skippack also has the propensity to draw large crowds to stroll its streets during the many festivals it hosts throughout the year.  Surprisingly, there’s only one photographer in town with a shop on the main walk.  Perhaps the town could stand another…

The more weddings I shoot the more I like them.  Sure, it’s really hard work, but there’s something about the atmosphere – nervous energy and excitement.  I have another one or two this month (waiting for confirmation on the second) and I’m looking forward to them.  I’m very much a people person and if you get a fun group for the wedding, the day is a real joy.

[EDIT: Wow, did I post the wrong picture!  Not sure what happened, but the image I posted did NOT look like I expected - completely my fault!  I'm replacing with two of my favorites from that day.]

I’ve done a significant amount of printing over the last month both in house and outsourced.  I’m still extremely impressed with the color and quality my Epson 3800 provides.  It’s just a dream printer for the type of printing I’m doing.  The problem came in when I needed to print multiple size prints.  I use QImage to print.  This software arranges multiple size images on paper in a way that optimally uses the print media.  The prints look great, but my paper cutter destroyed the prints.  Ughhhh.  After a little research I found that the best paper cutters are made by Rotatrim and they’re not cheap!   Now what?

With a bad paper cutter and a short delivery time on the prints, I went to a new online friend – White House Custom Color.  WHCC prints everything from proofs to books to posters all at reasonable prices and with fantastic results.  After a quick couple of test prints (they deliver second day mail!) I was able to reprint my entire order, package in a beautiful box and receive in just two days.  I was really impressed and, best of all, so was my client.  From now on, WHCC gets my printing business.  I still love my 3800, but for multiple size orders this is going to save a lot of time and money.

On a technical note, I recently converted my Mac Book Pro to dual boot with Windows 7.  “Dual booting” allows me to choose which operating system my Mac Book uses upon start up – Mac OS X or Windows 7.  For those of you that aren’t familiar, Windows 7 is the next version of the Microsoft Windows operating system after Vista.  Microsoft has provided a pre-release copy on their website for free download.  You’re able to use this “release candidate” until July 2010.  Be warned!!! After the expiration of the release candidate you need to reinstall Windows 7.  There is no upgrade from this to the released version.

Suffice it to say, I’m LOVING the dual boot option.  While I’ve totally mostly converted to OS X, there are still some tasks with which I need Windows.  While my experience with VMWare Fusion for running Windows virtually has been nothing but positive, sometimes you need all the horsepower a real machine provides.  I’m really exited that my Mac hardware supports Windows 7 extremely well.  If you find yourself a Mac user with a need to run Windows from time-to-time I really like the Boot Camp option for a true Windows environment.

Lastly, I’m working on better defining my communication.  Currently, I have one Facebook and Twitter profile.  I’m going to divide this into a person profile and a photography profile.  I’ll provide more information via Twitter and my Facebook fan page as soon as the changes are complete…

A little music goes a long way…

Often, when creating presentations of my photos, I love to include music.  You can add another dimension to your art by including a track that compliments the style of your presentation, especially when you just want to show images without any voice-over content.  When you find the perfect musical compliment it can heighten the appeal of the presentation.

Like the images we display, music is a copyrighted work and can’t be included in a presentation without the appropriate licensing.  Using music without permission is like having someone use your photos in a presentation, ad, or other work without your permission.  I do not allow my images to be used without license or permission so I don’t use copyrighted music.

But that’s hard!  It’s so easy to go to iTunes and find an MP3 from my collection of thousands of songs to use in a presentation.  Since I can’t do that, what do I do?  There are a number of online resources that offer royalty-free music.  I sell some of my work through stock agencies and noticed that iStockPhoto is now offering royalty-free music.  Doing a Google or similar search will find a number of places offering this type of music licensing.

I recently became aware of a new site – Stock20.com.  Stock20 has broadcast-quality music of all types available with royalty-free licensing – you buy a song and you can use it over and over again in your presentations, PowerPoint, broadcasts, websites, etc.  You simply can’t resell, sub license or remix any of the songs.  The pricing is straightforward too – $20 a song.  That’s even a little inaccurate as you get multiple versions of the song in various lengths.  That makes it a lot easier to fit into your work without needing to edit down the length of the song.  In fact, most “songs” contain 10 – 15 versions of the same piece.  Their stuff is good too!

If you’re looking for something like this use this referral link and you’ll get a free song when you sign up (a $20 value!).  There’s no credit card or purchase required to get the free song and there’s no commitment.  There’s also no telling when they’re going to end this promotion!  For full disclosure, I get a free song too when you sign up.  Even without this, I’d recommend the site.

Let me know what you think!

Back from Moab…

Wow, what a trip!  After a delayed start due to weather and getting through a significant snowstorm around Vail, CO, my good friend John Clark and I made it to Moab, UT on Saturday, April 4th.  What a place.

If you’re a landscape photographer and haven’t been to the national parks in the Western United States then make it a priority.  The beautiful rock formations, soaring peaks and big skies are worth every penny you spend to get and stay there.  Utah is especially interesting as it is home to five national parks – Zion National Park, Bryce Canyon, Arches National Park, Canyonlands National Park, and Capitol Reef National Park.  Utah also claims the North Rim of Grand Canyon National Park, since it is best accessed through southern Utah. In addition, Mesa Verde National Park is just across the border in Colorado, Great Basin National Park hugs the Nevada border and Monument Valley Navajo Tribal Park straddles the Utah/Arizona border.  It’s easy to see why Utah is one of the premier places to explore some of the amazing natural resources of this country.

I am lucky to have a good friend in John Clark.  John has logged many hours in the national parks making stunning images and acquiring a deep knowledge to the best places and times for shooting these landmarks.  Up before sunrise and out until after dark, we cruised the roads of Arches and Canyonlands National Parks and Dead Horse Point, a Utah state park.  At each turn, John knew exactly what was ahead, where the best vantage points were and how to make the “classic” shot.  I couldn’t ask for a better guide!

Here are a few of my favorites from the trip:

Sunrise from Dead Horse Point – Utah State Park

Mesa Arch – Canyonlands National Park

Green River Overlook – Canyonlands National Park

Tree Near Mesa Arch – Canyonlands National Park

Skyline Arch – Arches National Park

Courthouse Towers – Arches National Park

Shooting the Moon Through North Window – Arches National Park

Hopefully, this gives you a feel for the type of photography that is so prolific in this part of the world.  I’m already thinking about taking a couple weeks to explore this area and the rest of Southern Utah in the near future!

A stocking stuffer in March…

If you’re like me it’s hard to find the perfect gift for your parents.  Seriously!  What could my mother want that she doesn’t already have or could go out and get?  The answer for me, and I’ll assume many of the photographers/creative folks in the audience, is found in my childhood.  I make something.  No, I’m not talking about setting my hands in plaster or yet another clay ashtray/paperweight/blob, but something that she’ll treasure.  Yesterday, FedEx dropped it off at my door!

Yeah, I know it’s kind of late to be talking about Christmas (or whatever your late-in-the-year holiday festival is called) gifts, but I didn’t want to rush this one.  Plus… I simply forgot.  Anyway, I received a hardbound book from Apple created using Aperture with the pictures I took of my family throughout the year.  I think she’ll love it.

There are many places online and brick-and-mortar stores that will print a book for you.  I’m looking at some of these services as I evaluate books and related products to sell to my clients.  What brought me to Apple is my work flow with Aperture.  Yeah, you all know my love-fest with the Aperture product, but it’s not unfounded.  But let’s focus on the actual book.

Like many services, Apple allows you to choose from a variety of products from small, soft-cover books, to large coffee-table tomes with beautiful dust jackets and embossed type.  Layout of the pages was as simple as drag-and-drop from various photo projects.  Aperture provides standard layouts which you can modify to your creative tastes or you can develop a layout from scratch.  When complete, a PDF file is created of the finished product.  This is the standard format used by most book-printing services allowing you to take the book to whatever service suits you best.  I decided to send it to Apple.

Upon arrival I was impressed with the product packaging.  There was a large solid box in front of my door that could have stood up to the impending rain storm (I didn’t test my theory!).  Inside was another Apple-branded box suitable as a gift box containing the printed book.

The book I ordered was a 26-page, hardbound book with a dustcover.  The book was nicely packaged inside a plastic bag with adhesive at the top.  It felt very “hardbound” without any flexing or other “cheap” feel.  This was a nice product.

Taking off the dust jacket revealed the hard-cover with a silver-embossed title.  Very cool!

Inside, the printing was exceptional.  All the pictures had fantastic color and brightness and the paper was a good quality – not cheap and flimsy.

Overall, I think this is an exception product.  My 26-page hardcover book cost $46.56 including tax and shipping and it took a little over a week to receive.  For clients requiring a nice product without the expense of the higher-end photo albums, this looks perfect.  I’m adding it to the selection of products for my clients.

Let me know if you have any questions or comments!

Your mobile portfolio…

Okay, I have to admit that the last few trip-posts had me struggling to finish.  While I know some folks enjoy hearing about my travels, I view the last few posts as sitting with your parents as they break out the photo albums – really boring!   I wanted to make this blog informative and not a bunch of loosely fitting images.  So, I’m getting back to what I originally intended – providing information.  Enough said…

One of my favorite gadgets is my iPhone.  For me, it’s a fantastic tool for communications, business and entertainment.  I’m addicted to the iPhone Store where I’m constantly browsing and looking for new and exciting applications and I won’t hesitate to purchase if they’re below $10.00 (many are).  From Facebook to Scrabble and many, many more, I’m an App Store junkie!

One feature of the iPhone that’s helping my business is the ability to show my portfolio.  Let’s face it.  As soon as someone hears you’re a photographer they want to see your photos.  Many times they’ll ask, but if you have to ask, they’re not going to say no.  Out pops my iPhone, I open my images and they’re flipping through the many photos I have stored.  Often, the act of flipping through them is entertaining in and of itself!  Plus, the iPhone’s screen is great for showing photos.  It’s beautiful.

If you’re using Aperture or iPhoto, it gets even easier to import your favorites automatically.  With your iPhone connected, select it in iTunes and click the Photos tab.  The first check box allows you to sync photos directly from your Aperture or iPhoto libraries.  In the example below, I only sync with my three star or greater libraries, but you can select Smart Albums and/or individual albums.  It’s up to you.

Once I set my iPhone to sync with a Smart Album, everything is automatic.  Whenever I rank a photo three stars or greater during my workflow in Aperture, I know it’s appearing on the iPhone.  At the next sync, the images are copied to the iPhone and you’re ready to impress!

I’m only familiar with the iPhone, but I know many other phones/PDAs can do the same thing.  Check it out.  It’s a fast and convenient way to show your photos!

Coming up!
I have an interesting post coming on a recent pinup workshop.  Besides having two great models to shoot, the instructor, Paul Pruit, led an interesting workshop on lighting.  Stay tuned.  This was a good one!

The next two ports of call – Roatán, Honduras and Belize City, Belize…

Tuesday, January 27th – Roatán, Honduras

Our first port of call was Roatán, Honduras.  Roatán is a less widely traveled destination for cruise ships, but one that is becoming more and more popular.  Roatán is a small island that is part of a chain of five islands known as the Bay Islands of Honduras.

My previous visit to this island was in 2005 and a great deal of new infrastructure was apparent, including a complete renovation of the Port of Roatán.  Actually, the day after our visit, the Honduran President was coming to officially dedicate the new port.

Unfortunately, this was still the rainy season and the skies were overcast (okay, the picture above is from later in the day!).  Our shore excursion was a trip to Gumbalimba Park and the Tabayana Beach Party.  Gumbalimba is a small park where you can see various parrots including the military and red macaws and interact with monkeys.  Of course, upon arrival we were greeted with a downpour.  This was the first time I’d used the belt system from ThinkTank (I’ll do a mini review in the next few days) and they have built-in rain cover for their pouches.  A nice feature that was very useful this morning!

When the rain stopped we had a short walk to see the macaws.  I’ve always been a fan of parrots.  Their intelligence and beauty are fascinating.  When looking in the eyes of these birds, you can sense their intelligence.  After a couple quick shots, it was off to see the monkeys.

In this area, there were a number of monkeys freely jumping from tree to tree, but also a few “naughty” ones on leashes.  Peter, a capuchin monkey and the baby of the group, was also on a leash.  Some guests were given hyacinths to feed the monkeys.   Peter, not shy at all, ran from guest to guest, pausing only long enough to eat the flowers.

I’d never been close to monkeys before and this was a neat experience.  The little hands were very soft and gentle, not what I expected.  Photographing these little fellows wasn’t easy as they constantly ran around grabbing treats from people.  Yes, I could have a number of shots with a monkey on someone’s shoulder, but I wanted pictures of just the monkeys, not the guests.  I was able to grab a few.  This one was my favorite.

The rest of this park was a short history of the island and walk through the grounds before boarding a bus for the beach party.  To my surprise, the sun was shining with bright blue skies and white puffy clouds.

Tabayana Beach is a private beach attraction where most of the private tours end up.  Hundreds of folks were at the beach, but it never appeared crowed or difficult to get food, drink or rent any of the equipment available.  It was a nice day to swim, soak up the sun and relax.

I did take a short walk down the beach and found a few marine iguanas.  These small, black iguanas live in the old coral walls that are now part of the landscape.  When it’s sunny, you can almost always find them basking in the sun.

Of course, I couldn’t just end this section without a quick mention about my good friend Tim.  Tim decided he wanted to sing with the reggae band and they were more than willing to have him!  Great job, Tim!

It was back to the ship and a slow trip to our next port.

Wednesday, January 28th – Belize City, Belize

In Belize, our ship needed to anchor a good way out and we had to tender into the port.  You’d think this would take a lot longer than walking off, but you’d be amazed at the number of boats coming to take passengers into the city.  Once arriving in port, I thought about stocking up on various pharmaceuticals before our excursion.  It’s amazing what you can buy!

In Belize we signed up for a cave exploration, a Land Rover tour through the jungle and a boat ride down the Sabun River.  What sounded like a fun day turned out to be a most excellent adventure!

An hour school bus ride through Belize City and into the surrounding jungle was narrated by our guide giving us a history of the island and overusing the phrase “Seeing is Belize-In!”.  Nevertheless, it was informative and entertaining.  When my butt had just about had enough of the bouncing down dirt roads, we came to a stop in the jungle camp.

Strapping back on the ThinkTank belt system, we showered in bug spray before heading off to the caves.  Fortunately, we weren’t lite on the spray as we were quickly covered in mosquito’s.  Hundreds if not thousands.  It was nasty.

Now I’ve been in caves before.  In fact my gallery contains a nice picture of an underground lake from Indian Echo Caverns in Pennsylvania.  I’ve been to at least two other PA attractions with caves.  This was nothing like I’ve ever seen and something that would never have been allowed in the states.  Pictures aren’t going to do this justice.

Suffice it to say, I’m not a small guy.  At 6′1″ and… well, a couple pounds more than the most liberal weight charts, this was going to be a test of my ability to fit into tight places.  Entering the caves meant squeezing though a narrow entrance and through small crevices.  At one point, I removed the ThinkTank and camera, slid them through to Jen and, on my hands and knees, crawled through to the next section of the cave.  It was very cool!  Here’s a shot of Jen entering the cave.

The Land Rover tour was even more of an adventure.  The previous few days had spilled a lot of rain on Belize.  After boarding the Rover with another couple and heading into the jungle we realized this wasn’t the best day to be on these trails.  With mud over the front bumpers of the vehicles we bounced, bopped, jumped and nearly flipped our way through the jungle.  In this shot, you can see one of the Rovers stuck in the mud.  Definitely, an extreme trip!

At this point I think we were running a little behind on the schedule as we were supposed to break for lunch hours previous.  I finally got one of the guides to admit (with a laugh) that it was probably a good day to have canceled the Rover part of the trip.  They didn’t know how bad the trails were until it was too late.  Hey, it was a blast!

After a short respite with a traditional lunch of chicken, beans and rice (and a few glasses of rum punch) we got ready to board the boat for our trip down the river.

I love boats so I was looking forward to this cruise down the river looking for wildlife.  While we were traveling too fast and furious for shooting the egrets and other birds taking off from the riverbanks, we did stop to see some of the larger iguanas living in the trees.  The large male iguanas were orange in color and fairly easy to spot in the green treetops.  The green females took a little longer to spot.

A few minutes later, we stopped to check out another denizen of the river – a crocodile.

The rest of the trip was pretty quick.  In fact, we were so behind schedule that we were almost too late to board the ship.  So, our guides decided it was easiest to run straight back to the ship instead of to the port for a tender.  So out of the river and straight into the ocean we shot making a beeline for the Pearl.  It was the perfect end to a blast of a day…

A relaxing day at sea…

This is the second part (of how many, I don’t know) of my posts catching you up on the last few, very busy, weeks.  I intend to continue with the posts each day until I catch up.  Thanks for reading!

Monday, January 26th

The first full day had us steaming (can I still use steaming if it’s a diesel-electric engine?) through the Caribbean Ocean, past the West coast of Cuba and down to Roatan, Honduras.  The only official duty I had that day was to shoot a small reception in the evening for all the wedding guests.  For this gathering, I selected the 17-55 f2.8.  I believe this to be too wide for this type of work, but without a 24 – 70 (a future purchase) my only other options were a 60mm and/or 95mm primes.  I’d just have to get a little closer to the subjects.  Ultimately, this worked out because there wasn’t a whole lot of working room in the little club where the reception was held.

The SB-900 is my primary strobe and it works like a champ.  The secret (okay, maybe not a secret to most, but it took me a long time to figure this one out) is to shoot in manual mode not aperture priority that I normally use.  Set the camera to an ISO allowing you to get some background exposure using ambient light and not the strobe.  In this case I was using ISO 400.  This gives some exposure to the environment, but not nearly enough to be a distraction to the subject.  Then, set your aperture and use a shutter speed that’s complimentary to the chosen ISO for background exposure.  The flash then varies it’s output to properly expose the subject and foreground while the ISO and shutter speed expose the background.  Chimp like crazy here (that means check your LCD screen) and check your histogram to make sure you have a decent image.

Also, I try to keep my shutter speed high while using  ISO changes to fine tune the exposure.  Make sure you’re working within the capabilities of your camera’s sensor (you don’t want noisy images), but ISO is an easy boost to the background exposure.  I like a higher shutter speed (the flash will have to work a little harder) to combat camera shake (hand shake, boat shake, whatever) giving you a clear image.

The images captured the mood of the evening – relaxed and ready to enjoy the upcoming week.

The wedding and boarding the ship…

My apologies to all my readers!  It’s been too long since updating this blog and I’ve a lot to catch you up on.  Tonight, I’ll start the journey of bringing you up to speed on the many events that I’ve been fortunate enough to be a part of in the last few weeks.  Thanks for understanding!

Saturday, January 24th

After a 4-hour delay (and a number of Bloody Mary’s) where the airline had to fly in a filter for one of the plane’s engines, the trip to Miami was easy.  Clear, turbulent free skies allowed Jen and I to catch up on some much needed sleep.  I remember something about turning off the seat belt sign then Jen hitting my arm as we were preparing to land.  It was the perfect flight if you ask me as I’m not a fan of flying.

A short taxi ride took us to Doral, Florida, a suburb of Miami, and the stunning Marriott Golf Resort and Spa – home of the Green Monster.  If you’re a golf fan, this is the place for you.  Simply stunning!  After checking in and exploring the grounds, we met up with the crew for a quick bite to eat.  It was nice to catch up with some old friends and to make some new ones.  This night was an early night.  We had to be up early to get ready for the wedding shoot.

That evening I didn’t sleep very much.  I wanted to wake before sunrise to see if the light during the golden hour (the time when the light from sunrise or sunset produces a golden light) would strike the grounds of the wedding.  That led to me getting up every hour or so to check on the time.  Truly frustrating!

Sunday, January 25th

Unfortunately, the sun came up in the east that morning (always check how the sunrise will affect your images before staying up all night!) which meant behind the buildings I was hoping to shoot as they caught the first light of day.  Nevertheless, I photographed some of the grounds and got my bearings for the wedding.  A friend and mentor told me, when on assignment, you have to get the shot.  So I photographed the buildings knowing it wasn’t perfect, but realizing I needed some of the grounds to tell the story.  Maybe a background image or two for a wedding book.

Around 9:00 we headed to the spa to take some shots of the bride, Janella, getting ready.  Janella has beautiful, bronze skin and a smile that radiated the excitement of the day.  With her sister helping, we were able to get a few very nice shots of the preparation.

The groom, Kris, was wearing a traditional Filipino shirt and appeared ready to get the party started!  A good friend for many years, I spent a few minutes with him before the wedding started.

Just before the wedding started, the bride arrived.

Show time!

The wedding took place outside in the beautiful morning sun.  I shot mostly with my D300 and 70-200 f2.8 VR allowing me to zoom in tight for my shots, yet staying out of the action.  For a more expansive shot of the wedding, I used a D200 with 17-55 f2.8.  Having two bodies with two very different focal length lenses worked really well.

Posing some group shots after the wedding was slightly challenging as the light was very bright and shade a minimum.  Fill-flash was a huge help in this lighting condition as was using a large reflector to block some of the sun, but some shadows and highlights were visible in some of the images. Overall, though, they looked really nice.

The following reception/brunch was in a glass-walled building providing excellent lighting.  Again, I chose the 70-200 to capture the expressions of the day without being noticed.  This type of “hunter”-style photography (aka Photojournalism) is very fun for me allowing me to capture the emotion of the day without the “fake” smiles all too common when asking to take a picture.

This was a great assignment and a fun day.  You couldn’t ask for a better day or location and I enjoyed the experience very much.  I think the couple will be very pleased with the results.  I know I was.

Time to Relax

As our bellies filled and the excitement ebbed, it was time to run back to our rooms, change into something more comfortable and head over to the cruise ship.  The trip to the cruise ship was quick and easy as was the process to board.  Actually, I’m really amazed at how easy the boarding process was.  Maybe it was because we arrived towards the end of the boarding time, but there was no wait and no lines.  It was a fantastic experience that could have started the trip off on the wrong foot.  Fortunately, this was not the case and the experience was perfect.

Our trip was aboard Norwegian Cruise Line’s Norwegian Pearl.  The Pearl is three years old and a beautiful ship holding over 3,500 passengers and crew.  Our outside room had a nice little balcony to take in the sites and enjoy the sounds of the water.  I was ready to relax and enjoy the rest of the week.

Fortunately the first and second days (Sunday and Monday) are at sea and I was looking forward to relaxing, getting some much-needed rest, and laying low.  The days with shore excursions would be busy shooting stock images for my online portfolio.  After making multiple copies of the wedding photos, a great wave of relief hit me, knowing that it was time to enjoy my trip.

Trip update coming…

Ahhh, the mad rush of getting back to reality.  The trip was fantastic, the wedding beautiful and I’m completely swamped!  With another trip and photo shoot coming up this weekend, a hard drive failure on my Drobo (everything is working fine again! Damn, I love this Drobo thing!) and a full business plate, I hope to start posting the trip update this evening.  I’m already getting told I need to post pictures!  They’re coming.

Stay tuned!

Raw vs. JPEG…

A good friend of mine sent me a Facebook message asking about the differences between shooting raw files and shooting JPEG.  She just made the jump to digital (it’s about time!) when she received a Nikon D90 for Christmas from her (awesome) husband.  Talk about a great gift!  Most new digital photographers, including those with digital SLRs, start shooting JPEG because it’s easy to use and allows for more shots per memory card.  But I’m getting ahead of myself…

JPEG files are one of the many file formats used to represent images on a computer.  The JPEG standard was developed in the early 90s and was made a true “standard” in 1994.  One of the main features of a JPEG file is that it’s compressible and that the compression amount can be determined by the user.  Compression allows JPEGs to take up less space than other file formats.  This is why you’re often asked the quality of the JPEG when you save a file to your computer or in your camera.  Of course, once a JPEG is written at a quality less than 100%, that information is gone and you’re not able to recover.  JPEGs take up less space than other formats depending on the amount of quality/compression  you select.  JPEGs are common across most computer systems, in web browsers, picture frames, etc. and probably the most common image format today.

Raw files, on the other hand, are specific to each camera manufacturer.  Actually, there is at least one company, Adobe, makers of Photoshop and other applications, that created a standard raw file (the DNG file), but this is somewhat beyond the scope of this discussion.  The camera manufacturers create the file format and provide portions or all of the format to the software developers that create the processing software.  Raw files contain the raw data coming straight from the camera sensor (among other tidbits of information).  With raw files, you need more specialized software to read and “develop” these images into a standard format.

So, why would you shoot raw if it uses more space and is more difficult to use after downloading from the camera?  It all depends on the type of shooting you do.  Simply, raw files contain much more data than JPEG files.  Since raw files contain the actual information from the sensor, the images can be developed on the computer using different techniques and different settings.  JPEGs are developed in the camera.  They are created using the settings on the camera.  Settings like white balance, saturation, sharpening, etc. are used when the JPEG is created (developed) in the camera.  While some of the impact the setting has on the image can be adjusted after the file is created, you can never recreate the file from scratch using a JPEG.  The information simply isn’t there.  With a raw file, you can reprocess with different settings until you get the desired image.

Also, raw files contain a significant amount of extra information.  This gets a little more technical, but a JPEG file by definition contains 256 brightness levels.  A typical raw file at 12-bits of data will contain 4,096 brightness levels while a 14-bit raw file (more prevalent in higher-end cameras) will contain 16,384 brightness levels.  There’s a lot more information that can be used to create your image with a raw file.

So, what does that all mean?  Even with the settings “baked in” and “only” 256 levels of brightness, JPEG images can look amazing.  The difference is in the development process.  Here is an example:

You’re shooting a wedding.  It’s a bright sunny day and you’re shooting the bride and groom, along with the wedding party, outside.  These are your “bread-and-butter” shots from the wedding.  Later, when you pull the images from the camera you notice all the outside photos have a yellow cast to them.  It’s then you realize you never changed the white balance after shooting indoors with a flash.  Now, if you’re using JPEG files, you have a long day in front of you as changing the color cast is not a trivial task.  If you have raw files, you simply change the setting for white balance to the correct setting and the image is reprocessed on your computer and the color cast is removed.

There are downsides to shooting raw files.  For the most part, you’re going to need special software to develop a raw file.  So instead of popping out your memory card and sending the files  to Facebook or Flickr like you can with a JPEG, you need to develop the images.  This will take time and computing power.  Some folks simply don’t want to be bothered or don’t have the time.  Imagine shooting the NCF Championship game this weekend between the Philadelphia Eagles and the Arizona Cardinals.  You’re taking picture after picture of Donovan McNabb scrambling and completing pass after pass to Westbrook, Jackson and Smith (sorry, I couldn’t help myself!).  Your publisher needs images fast.  There’s no time to sit down and process images.  You need to send them off ASAP so they can be ready for publication.

To wrap this up, I shoot raw.  Why?  It fits my work flow.  I know I’m going to spend time and energy making my photos look the best they can be.  I know I’m not going to get everything right in the camera, so I like having the flexibility of shooting raw.  The choice is really up to you.  There is no right or wrong.  I’d suggest, though, that unless you have a specific reason to shoot JPEG (don’t have the software to develop raws, don’t want to spend the time, etc.), shoot raw.  You’ll get a lot more flexibility after you download the images.

Let me know your thoughts!